Why mondelez

Save my name, email, and website in this browser for the next time I comment. Dear PGM Blog reader, In this weekend blog article, we want to take the opportunity to discuss with you, why Investing in Mondelez International, can be lucrative for value investors. Yours sincerely, Eric Panneflek. To me, it sounds like the name of a second-rate, off-Strip Vegas hotel.

Cat MacKinnon Mar 27th, at am. The name is perhaps the most important of all branding decisions. It forms the foundation of the relationship between the brand and the customer. In the case of Kraft, this relationship is to years old depending on when you start counting and has been established through many years of product experience, advertising, and packaging. As a result, changing it should not have been done without serious thought and consideration.

Brand-marketing experts scratched their heads when they heard about this naming decision. The only people outside of the company that seemed happy were Kraft's competitors. To many, this is just another example of how big companies sometimes make big mistakes.

Why did experts not like the name? Hard to pronounce. Upon asking a random sample of people to pronounce the name, nobody got it right. Why is this a problem? If people cannot pronounce it, it will be harder to remember and harder to fuel word-of-mouth pyramids, social networks, and stock recommendation opportunities. The corporate name is important for investors, employees, and business partners with whom the company needs to do business. Confusing what does it mean?

Yes, a lot of languages are based on Latin, but busy people that are already too distracted multitasking are not likely to make the association between the new name and delicious world. If they don't know what it means, the company will lose the corporate image lift their products would get if the market understands, and feels comfortable with, the corporate brand name.

Loss of Brand Equity. Meet Anna from Bulgaria. Careers , Bulgaria , Diversity , Manufacturing , People. Meet Krutika from India. India , People , Sales , Careers , Diversity. We share a love for our brands with millions of people around the world: a feast for the senses, blending rich heritage, childhood memories and fresh new ideas.

With us you can play an important role in our mission to make the future of snacking even more tasty and nutritious. Leading in a fast-moving market is constantly challenging and demands our best, but it also provides opportunities to grow every day. We strive to offer rich learning experiences and career path possibilities to launch and accelerate your career. From the farmers and communities we work closely with, to the consumers who enjoy our snacks — we do everything we can to support sustainability and make our voices heard on important social issues.

Read about how we take a stand on a topic as sustainability. What makes our workplace great is passion and personality. Over the last 50 days, in opposition, the stock is trading During the last 5 trading sessions, MDLZ fell by In addition, Mondelez International Inc. The net margin for Mondelez International Inc. The total capital return value is set at 9. Equity return is now at value Based on Mondelez International Inc. Total debt to assets is Finally, the long-term debt to capital ratio is When we switch over and look at the enterprise to sales, we see a ratio of 3.

The receivables turnover for the company is 9.